Will Olympic Sponsors Make A Connection With Viewers?

Winter Olympics viewers are quite receptive to branded messaging on TV, says Experian Marketing Services in a recent release of survey data. Some 56% notice or are engaged with product placements in TV shows, and that includes 12% who see and act quickly regarding branding they’ve seen in a show. In fact, Olympics viewers are 9% more likely to buy from companies that sponsor sporting events. But will they even be able to correctly identify the sponsors of this year’s Games? (more…)