Small Businesses Shift Marketing Focus to Existing Customers

Small business owners are now spending the bulk of their time and money marketing to existing customers rather than trying to attract new ones, according to a report [download page] from Manta and BIA/Kelsey. That determination is based on a couple of surveys carried out among Manta’s membership, which found 62% of small business owners spending the majority of their annual marketing budgets to retain existing customers. (more…)