More Data Shows That, In Mobile, Apps Rule the Web

Recently, comScore made headlines with data indicating that time spent with mobile applications exceeded time spent accessing the internet from desktops in January, a remarkable finding. The figures showed that during that month, some 84% of time spent accessing the internet from a mobile device was with apps rather than the mobile web. New data from Flurry comes to a strikingly similar conclusion: using data collected during the first quarter of this year, Flurry says that apps captured 86% of consumers’ average daily internet time spent with smartphones and tablets. (more…)