Some 77% of online shoppers, when asked how helpful an online commerce video is, give it a 4- or 5-star rating, according to [download page] Invodo’s Q1 2014 Video Commerce Benchmarks Report. The distribution skew towards positive ratings remains consistent from years past, according to the report, which also reveals that online commerce video viewers are almost twice as likely to make a purchase as those who don’t watch videos. (more…)
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Online Commerce Videos Get High Ratings From Viewers
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