In the US, An Average of 7 Execs Said Involved in a B2B Tech Buying Decision

There are 7 executives typically involved in technology buying decisions in the US, according to results from a Text100 survey [download page] conducted with 1,900 respondents in 8 countries – USA, UK, Canada, France, Germany, Spain, India and China. Across all 8 countries, the average number of executives involved in a tech buying decision was 6; the US was found to not be slightly above that average, but to also have a greater number of managing directors, CEOs and business owners involved. (more…)