The average American watches somewhere around 5 hours of TV per day (although that figure varies quite dramatically by age), and roughly one-quarter of that programming is advertising, details Nielsen in its latest annual “Advertising and Audiences” report [download page], timed for the Upfront season. In fact, commercial clutter has been gradually increasing on network TV, where 14-and-a-quarter minutes of commercial aired during each hour of programming last year, up by almost one minute from 2009 (13:25). (more…)
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The Average American is Exposed to More Than 1 Hour of TV Ads Every Day
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