Senior Marketers on the Balance Between Analytical and Creative Skills

7 in 10 senior marketing leaders believe that creativity and analytical ability have been equally important for marketing leaders over the past few years, according to survey results from Spencer Stuart, although only about 1 in 5 believe their teams have struck the right balance between the two talents. In time, though, respondents believe that analytical orientation will become a more important skill for CMOs to possess, while creativity will become less of a priority. (more…)