LinkedIn Edges Facebook as B2B Marketers’ Most Important Social Platform

Facebook is easily the most important social platform for B2C marketers, but the same isn’t true for B2B marketers, according to Social Media Examiner’s latest annual “Social Media Marketing Industry Report” [download page]. In fact, not only does LinkedIn rival Facebook in overall adoption by B2B marketers, but a slightly larger proportion (33%) named it their single most important platform than did Facebook (31%). About two-thirds of B2B respondents are interested in learning more about LinkedIn. (more…)