Minority of Marketers Able to Measure Social ROI, Find Facebook Effective

Source: Social Media Examiner [download page]

Notes: Only 37% of social media marketers surveyed strongly agreed (7%) or agreed (30%) that they’re able to measure the ROI of their social media activities, though that was up from 26% last year. Similarly, only 43% agreed to some extent that their Facebook marketing is effective, up from 37% last year. (more…)