Social Media Marketing’s Main Expense is Staff. How Do They Spend Their Time?

Social media marketing may be “free,” but there are of course associated costs, not to mention the opportunity costs of time invested in marketers’ social efforts. A recent survey from Social Media Marketing University (SMMU) indicates that staff compensation indeed is the largest expense for growing social media marketing budgets, representing almost half of expenditures. So what are social media marketing staff doing with their time? (more…)