Many Consumers Say Marketers’ Mobile Alerts Aren’t Useful or Relevant

Some 6 in 10 respondents to a Hipcricket survey say they engage with up to 10 brands a month via their mobile devices, with many having received a text message or mobile alert from a brand during the past 6 months. However, only 45% found the message or alert to be useful, per the study, with the primary complaints being that the messages feel “intrusive or spammy” (52%), that they’re not relevant to their interests (46%) and that they don’t offer any value (33%). These appear to be common complaints not confined to mobile marketing. (more…)