3 in 4 Marketers Say Their Website Pages Aren’t Personalized for Individual Visitors

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Clik here to view.While most marketers recognize the benefits of website personalization, the vast majority of respondents to a new Ascend2 survey [download page] indicate that they’ve yet to personalize website pages for individual website visitors. In fact, only 5% said their companies are using personalization extensively, with an additional 18% reporting that personalization is being used moderately. Among those using personalization, some 36% are using automated rather than manual practices. (more…)