Which “Soft Skills” Are Most Important for Marketers to Possess?

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Clik here to view.There’s been a fair amount of research of late examining the need for more analytical talent in today’s increasingly data-driven world, with many senior marketers responding to a recent survey believing that analytical orientation will be a top-3 skill required of CMOs in the future. But what “soft skills” and behaviors are most important for marketers to succeed in today’s digital world? A new study [download page] from Econsultancy finds that most senior marketers believe the ability to embrace change is crucial. (more…)