Hispanics Prove Active Second-Screeners

Hispanics are more likely than non-Hispanics to use mobile devices for a variety of activities, according to [download page] a report from PricewaterhouseCoopers (PwC). Those activities include second-screening, with 58% of Hispanics surveyed claiming to always or usually use a mobile device while watching TV, compared to 53% of non-Hispanics. That tilt was generally consistent across age groups, but was most pronounced for 25-34-year-olds (72% of Hispanics versus 62% of non-Hispanics) as well as males (59% and 47%, respectively). (more…)