Older Affluents Remain Drawn to Traditional Media

Much as with the general population, affluents’ media habits differ by generation, with younger affluents more likely to be found using newer media and older groups spending more time with traditional media. That’s according to a recent report from the Luxury Institute that found affluent Baby Boomers spending almost twice as much time with print and TV than their Millennial counterparts, while lagging in their usage of social media, online radio and online video. (more…)