Source: Viacom
Notes: TV Everywhere (TVE) doesn’t cannibalize viewing from regular TV, say respondents to online surveys conducted among 1,300 Viacom viewers aged 13-49 and more than 600 children aged 2-12. Almost two-thirds of respondents report watching more TV overall since they began using TVE applications. Virtually all of the users surveyed report that TVE adds value to their pay-TV subscription (a boost for providers given chronically low customer satisfaction ratings), including two-thirds saying it adds “a lot” of value. (more…)